If no one ever sets out to make a bad product, then why does bad software exist? Despite our best intentions, large budgets, and top-tier talent, companies large and small still churn out products that no one wants. In every such case of “great landing, wrong airport”, the end user is nowhere to be found until after the product’s release. If we want to make great things, we need to get out of the building and talk to our customers.

In this talk you will learn how to involve end users in building your product without missing deadlines. You'll become a detective, searching for the user’s intentions beyond “It needs to work better” by asking the right questions at the right time to the right users. You’ll leave this talk understanding that software isn’t about microservices, TDD or the latest framework - it’s about solving people's problems.